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sharminaktersss3435
Mar 31, 2022
In Fashion Forum
How do you build a sweet orange brand in the online social world of bitter apples? How do brands that leave a lasting imprint on your mind do it? Why does the jingle you hear on the radio or TV in the morning linger in your head all day? Why do you always buy one brand and not the other? Standing out from the crowd of noise, confusion, spammers and fake bots online is a challenge. This requires hard work, research, people knowledge, tools, design, best practices, and more. Some days you might just want to throw in the towel and go back to the old spam ways? Do not do this! Brand, jingle is stuck in your head for a reason. They're engaging, the words resonate with you, they're easy to understand, and they're likely to spark emotions inside you. Good marketers know how to do these things with their eyes closed. However, many business leaders and SMB owners find themselves in an online world without employees to help them, nor the knowledge itself to guide their teams in creating a compelling brand that people will remember and want to interact with. I like to keep it short and make it as easy to understand as possible for you. There's a way to build a compelling brand without a million-dollar budget. However, you need to do something strategic and tactical and focus on being successful. Here are 23 tips to help you build a brand that will be remembered, sung about, tweeted about, and shared virally. 23 Tips for Branding Sweet Oranges in a World of Bitter Apples social brand 1. Know your goals! I'll say it in one blog post, I'll say it in 1,000,000+ blog posts! Know why you do what you do! In your opinion, what does success look like on Friday, Monday, and next week? next month? next year? Five years later? You must first set goals for your business. Who do you want to industry mailing list you grow up? 2. Know your audience. You should know what your audience likes, wants, needs, desires, and wants to be when they grow up. How will you help them do all of the above? If you don't know the answers to these questions, it's best to make them your first priority (after you've written down your goals, objectives, and plans!) 3. Know your worth. What value do you provide to your audience, partners, customers, employees? Why would anyone care about your existence? Why should they talk to you, listen to you, tweet, like your Facebook page, follow you, or say your business exists on this planet? 4. A logo is not the same as a brand. Many small business leaders think they're done branding when they receive a logo and business card from a local print shop designer. They think if their website has two or three selected colors, they're all for it. Sorry guys, this is not a brand. The first question I ask you is why did you choose this color? What does the color say to you? What does your logo mean? Not just what it looks like. 5. Be your brand. Know your brand, share your brand, be your brand. Every employee in your organization is a representative of you and your brand. They have a better understanding of core brand attributes, brand promise, differentiators, and value to your audience. From the receptionist to the CEO to the stream of tweets from your company's Twitter account, every touch is a brand impression. Take it, deal with it and let them count! 6. Brand development is not done in a day. If any agency or consultant tells you they can develop your brand in a few days, and after an hour-long meeting with you, go the other way. A good brand consultant or agency will be willing to take the time to understand your business with you. They will want to know what you are doing and why. Which markets do you serve? How are you different? Why are you different? Do your customers think you are different? How do you want anyone who touches your brand to feel? 7. Align your social media and marketing efforts with your goals. Facebook should be right for your business. Don't integrate your business into Facebook for the next year. You'd be surprised how many businesses are doing this! Don't be one of them! 8. Consistency. Did you know that it takes 6-7 brand impressions for a person to remember your brand? Yes, that means every impression has to be counted. The more consistent you are, the easier it is for each brand impression to leave a memorable imprint on their brain. Find a way to build consistency across various platforms, even on a tight budget. Focus on consistent avatars, logo placement, colors, value proposition information, company and product descriptions, bios, titles, fonts. Basically anything seen or heard should be consistent.
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