Aug 03, 2022
In Fashion Forum
The U-turn refers to tilting towards B-end customers, which is reflected in the direction of the first-generation Internet companies Ali and Tencent, as well as the new business directions of the second-generation representatives of Meituan and ByteDance. If done well, this can certainly help Internet giants gain a second growth flywheel and build deeper barriers, but it is equally difficult. Neither the change of thinking nor the learning of professional knowledge can be achieved overnight. An obvious example is that 58.com, which has a first-mover advantage in online real estate, failed to curb the rise of shell-hunting. The fundamental reason is that the latter has a deep understanding of the traditional industry of real estate and uses Internet b2b data technology to implement it. "Adding" is to continue to tap the needs of C-end users. Judging from the actions of big and small giants, finance is the focus of their efforts. This year, many giants have intensively implemented payment products. This is an obvious example. Compared with the "difficult" TOB, for Internet giants, financial business is actually a good means of transition in the transformation process. The reason is that, in addition to the above-mentioned transaction data will be more secure, the high-profit nature of financial business itself, and the inherent advantages of Internet companies make this type of business more cost-effective, Tencent and Ali's pearls are in the first place. Other companies, including Didi, can avoid detours, and at the same time follow Ali's example to use retail to build their own financial ecology, and it is not impossible to improve their competitiveness.