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hremon716
Feb 24, 2022
In Fashion Forum
What a bulletproof CTA button should look like Video Overview: How to Design a Bulletproof CTA Button A step-by-step guide to the BEE editor Our Takeaways for Bulletproof CTA Button Design Bulletproof CTA buttons are designed to show up perfectly in any inbox and to show up no matter what. Follow us through a hands-on tutorial to create your own bulletproof emails. In today's workshop, we're going to focus on a key design element of an email from Skillcrush : the bulletproof CTA button . But first, what does bulletproof mean ? It's a term used by email professionals for a CTA button, written in HTML, that shows up in all inboxes , and since it's HTML code and not an image, the button CTA will always be displayed, no matter what. Now that we know what a bulletproof button is, the next step is to figure out: how do we design one? And this is where it can be a bit tricky for some. You can either make a standard CTA button bulletproof by adding a few lines of HTML code, or check that the email editor you're using generates bulletproof buttons (and that those buttons aren't just images ). We will see how to design a bulletproof button using the BEE email editor. What a bulletproof CTA button Image Masking Service should look like Let’s start by looking at the bulletproof CTA button of a Skillcrush email . For reference, here is the full email: Bulletproof CTA by Skillcrush And here's a close-up of their unique call-to-action button: CTA It's a refreshing change of pace from the typical "webinar blue" button we often see, like this: Blue bulletproof CTA Notice how Skillcrush uses smart design tactics for its CTA button, which in turn reflects its modern, feminine, and fun brand: The button is pink on the mark with glossy white text It 's the full width of the email and doesn't have a bulky outline (like the black around the "Sign Up Now" button), evoking a light, modern feel. "Claim Your Place," using a personal pronoun "your," has an approachable and friendly tone while urging readers to take action But perhaps the most important design feature of the CTA button is that it is bulletproof , which means the button is written in HTML so that it fully displays in all inboxes. . We can see how the button appears even with images disabled on iPhone: Bulletproof CTA on iPhone Now let's look much more concretely and see how to design a bulletproof CTA button ourselves and recreate the Skillcrush CTA button. We will be using the BEE email editor, which generates bulletproof CTA buttons. Video Overview: How to Design a Bulletproof CTA Button Here is a quick preview of our video tutorial on how to design bulletproof CTA button from Skillcrush email in BEE email editor:
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hremon716
Feb 24, 2022
In Fashion Forum
Now we know how essential modular design and email editors are. The next step is to define the type of orientation you want the content to have. The orientation has a clear objective: to reflect the reading dynamics of the recipients. This may sound like a theoretical topic, but it actually has profound practical implications for how the brand creates the email and how the recipient uses the message. Assuming that recipients are much more likely to skim an email than read it line by line, four general groups of orientations have been identified. We'll take a look. The inverted pyramid This is the best known and most frequent layout criterion for certain types of emails, i.e. those that are limited to an overview: a teaser of offers, products, news . Here is an example. As you can see, orientation accompanies the reader to different levels of reading: Main copy , which offers the first context Description , which includes the essential points of the offer Call to action , which prompts the recipient to learn more. The outline of the inverted pyramid is quite clear: It offers a functional reading model, because it adheres to the kind of ultra-fast reading (the skimming mentioned above) that characterizes the use of electronic mail today. Modular Complexity: ★ Content E-Commerce Photo Editing Service Density: Click Orientation: ★★★★★ The Gutenberg Diagram The following composition techniques were created for website and landing page design , but we consider them valid thoughts for the email world as well. Let's start with the Gutenberg diagram , which describes a model in which the reader's eyes move among evenly and uniformly distributed content . It is a particularly functional composition template for emails with dense content including text and images. This model was made popular by Edmund C. Arnold , considered by many to be the father of modern editorial design ; he is responsible for over 250 layout projects for newspapers and magazines in the United States and New Zealand. The Gutenberg diagram divides the layout into four sections: Primary optical zone Top left, where playback normally begins Strong fallow Top right Low fallow Bottom left End area Bottom right where skimming ends The model assumes that the eye flies over the page in a series of horizontal movements called orientation axes , but that the general movement starts at the primary zone and ends at the terminal zone in a diagonal direction: this tendency is called reading of gravity . Considering that uncultivated strong and weak areas fall outside of the read gravity,
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hremon716
Feb 24, 2022
In Fashion Forum
How do I convert a user to a student? Automation to increase interest Impact on registrations Best Practices We asked the Masters Programs & Courses platform to tell us how they've been able to increase enrollment with automated email workflows. What does automation really mean ? The term automation is limiting, as it only highlights the technical and functional aspects. More than anything, automation means setting in motion a continuous, timely and personalized communication cycle . One of our clients uses workflows in a particularly interesting way, also considering the sector they are in: Talent Garden 's TAG Innovation School, a physical platform that offers students and digital professionals , technology and creativity training adapted to the needs of the worlds of work and business . TAG Innovation School has implemented a particularly successful email automation strategy thanks to MailUp . That's why we asked Veronica Bellino, the school's marketing specialist, to tell us their story. The result was a case study that covers the objectives and results of the strategy. We would like to share it with you today. Download the case study How do I convert a user to a student? Since its creation in 2015, TAG Innovation School has chosen the email E-Commerce Photo Editing Service channel to manage its entire communication cycle with its customers. Talent Garden therefore needed an integrated email marketing platform in which to collect data and information on all users - from the various forms on the website, each linked to a different training proposal and a different degree of interest expressed by the user - to take advantage in order to develop more or less complex automatisms. The MailUp platform took charge of these operations by providing TAG Innovation School with an integrated tool for creating emails and defining the mechanisms for triggering sending according to each phase of the school's relationship with the user: from the request for a course brochure from the submission of an application, until the activation of the candidate evaluation and selection process. " Thanks to MailUp's automatic workflows, we can get in touch with our potential customers at each phase of the funnel: this also gives us the possibility of optimizing the conversions of contacts already acquired and avoiding new investments in lead generation. ". Véronique Bellino , Marketing Specialist, TAG Innovation School
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hremon716
Feb 23, 2022
In Fashion Forum
Email Clients: Challenges and Workarounds Reason for these discrepancies between different email clients Common mistakes to avoid when sending to multiple email clients Wrap As a brand using email marketing, you need to make sure your emails to subscribers look exactly the way you intended . Most emails received in the inbox display the following: The email client displaying "Click here to download images" or "Show images: for this message/always for this sender". The email displaying the "View email in browser" or "Click here to view email online" link at the top. The first is because email clients disable images from an unknown sender as a security measure. The latter is a measure taken by email developers to ensure that the emails you send are displayed without any problems and that the message is delivered, regardless of the various email clients or devices used by the subscribers . But there is a challenge. Email clients follow their own rules and display emails differently! Litmus email client market share shows Image Masking Service that Apple Mail ( 44% including iOS mail for iPhone and iPad), followed by Gmail ( 29% including desktop and mobile), Outlook ( 12% including Outlook and Outlook.com) and Yahoo! Mail ( 6% including desktop and mobile devices) are the most commonly used email clients as of October 2018. All of these email clients face challenges in displaying email exactly as it is. it was designed in the first place. Source : Litmus Let us dive deeper into the different challenges you might face with rendering emails on different email clients, and their workarounds . Email Clients: Challenges and Workarounds Iphone Apple Apple iPhone supports interactive messaging elements like cinemagraph, GIF, videos, countdowns, sliders, retina images, etc. and thus provides a seamless user experience . It is therefore the most popular email client. Rendering issues in updated models: When iPhone models are updated with larger screens, it causes email rendering issues. To overcome this issue and ensure that the email displays on all iPhone devices, update one of your media queries using a 320px to 414px breakpoint for iPhone 8 plus. In addition to keeping a fixed device width, you can even keep the width fluid.
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hremon716
Feb 23, 2022
In Fashion Forum
It is always crucial to test AB and see what works for your website. AB testing requires you to try different variations of the same technique to see what works best for you . You can try different metadata and see what brings you the most traffic. Don't forget to follow all the results . You can easily do this with platforms such as: Google Search Console Debounce Five SecondsTest These valuable platforms will tell you how your pages are ranking based on your SEO efforts and what you can improve on. If none of the tools mentioned above are right for you, check out the full list of the best A/B testing tools. SEO and metadata techniques and guidelines are constantly changing, so always make sure you are aware of any updates or changes . There is no doubt that metadata is vital for a successful SEO campaign. Do not ignore these aspects to control what search engines detect on your web pages. Conclusion: How to optimize Meta Description and Meta Title? Even if you know a little about SEO, now you can make a better impression on your website by meeting both search engine and human criteria. The following aspects of optimizing meta titles and meta descriptions should always be kept in mind: Use relevant keywords for your page content Find more keyword combinations : abbreviations, LSI keywords, Google phrase matches, parent topic keywords, etc. Use numbers, statistics and special characters, but only if they are true and relevant Pay E-Commerce Photo Editing Service attention to your brand name and commercial intentions: give objective arguments and neutral product descriptions compared to direct advertising Track your results , monitor what users search for month to month, rewrite metadata regularly. This will help search engines select your pages for that specific keyword and increase your chances of ranking if people search for those words. Taking control of your website's metadata is one of the easiest ways to increase potential traffic and increase conversion rates. you want search engines to find your pages and rank you, but always remember that you are always writing for humans and not just Google's crawlers! This means you need to use keywords effectively in your metadata. Never stuff keywords, but rather make sure your content reads well. Good examples of metadata optimization If you stick to the metadata optimization guidelines, formulating meta titles and descriptions is not a difficult task. These meta titles and meta descriptions can serve as good examples:
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hremon716
Feb 23, 2022
In Fashion Forum
Let your fans or audience know about a new event or new release dates . Once people are involved, you should promptly send them any type of updates regarding: How to buy tickets Possibilities of discounts and different price ranges Chronology of events Changes to the program or agenda Insights and overviews on the themes of the event Reminders at fixed deadlines Post-event activities (such as acknowledgments and helpful materials). Solution Definition of a communication calendar that marks the approach stages of the event and creation of the various Messaging App campaigns. For our late 2018 event, the MailUp Marketing Conference , we described the campaigns as follows: Launch of the event |July 10, 2018 Availability of discounted tickets |July 20, 2018 Speaker pre-event interviews | September 1, 2018 Last tickets available | November 23, 2018 Practical information to attend the event | November 28, 2018 (one day before) Acknowledgments and post-event survey | Two days after the event Sending material | After completing the survey. Advanced development HubSpot again provides a great scenario for using Facebook E-Commerce Photo Editing Service Messenger to send important information and event reminders. The event in question is Four Days of Facebook. Here's how the typical relationship on Messenger was designed: Registration for the Four Days of Facebook event via Facebook Messenger The day before the event, a reminder was sent with a link to insert the event in the calendars During the Four Days, updates on the speeches and direct links to the streaming of the sessions. At the end of the Four Days, feedback campaign with which the participants were invited to comment on the event. 3. Improve the profile of each contact Objective To enrich the information you have about the preferences , interests and needs of your audience. Objective? Being able to count on a large amount of data to be exploited to direct communications ( email and SMS ) to each recipient that are profiled in detail and, therefore, more efficient. This is a typical requirement of e- commerce , since in this sector knowing the preferences and inclinations of contacts is decisive.
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