Jun 20, 2022
In Fashion Forum
If you haven't defined and prioritized your audience, you can't get your content to the right people because you don't know who they are or where to Job Function Email List find them. (Hint: The general public is not anyone's spectator.)Not the right time. Job Function Email List If you don't understand your audience's question or task, you don't know when they need your content. Not a good reason. If you can't articulate a measurable business goal as a reason to produce or share content you may be wasting your business money. Job Function Email List ("Engagement" alone is not a reason to Job Function Email List produce content; it is rarely well defined enough to be associated with a meaningful business purpose.)At Brain Traffic, when we create content. Strategy, we consider these four aspects, as shown in the image below: The 4 elements of your content strategy: substance, structure, workflow, governance, says megascale. Job Function Email List Click To TweetSubstance: what is it about Structure. Job Function Email List how content is organized and displayed Workflow: what people and processes are needed to support content.