Before we get into where to go for logo ideas, let’s talk about the importance of a logo itself. Understanding the role a logo fills in your company will help you think up the best one for you. In general, a logo’s goal is two-fold: Create a memorable link to your company for brand awareness and recall. Visually depict your brand identity to appeal to your job title email list target customer group. The details in a logo affect both memorability and target-marketing. Typically, you can break down a logo’s visuals into three areas: color, shape and typography. Different colors, shapes and styles of writing elicit different emotions and attract different types of people—for example, circles reflect a more casual and fun company, while less-fun squares suggest strength, durability and prowess instead.
We don’t have time to explain all the details here—for now it’s enough to know the main components of a logo (color, shapes, typography) so you can be aware of them when drumming up logo ideas. You can also check out our interactive widget for logo job title email list color ideas on our Psychology of Color page. Logo inspiration: where to find inspiration for your logo & how to generate logo ideas Illustration by OrangeCrush 11 places to find logo inspiration — Waiting for logo job title email list inspiration to come to you sounds like a good plan… until you check the deadline. If your company is naked without a logo, any delays are harming your business. Take matters into your own hands with our top 11 sources for getting logo ideas fast. 1. Big brands Big brands hire only the best (or at least, the most expensive) designers, so more often than not, they have some of the highest quality logos around.
They’re usually more aware of logo trends, too, so seeing how they update theirs can help keep your logo modern. FedEx logo The arrow hidden between the E and X may be subtle, but it’s dualistic symbolism is almost Shakespearean—which you might not expect from a shipping company. Pay attention to the logos from big corporations. Don’t worry, they’re everywhere. Take a look at these famous logos or the logos of the world’s top companies. See if you can job title email list isolate which parts work really well and where there’s room for improvement. Pay attention to any similarities between logos, like common shapes or fonts, especially if they’re in your industry. Chances are, if the big brand is your competitor, their logo is the one customers will compare yours against. 2. 99designs Discover Want to see all kinds of original logos from top-tier professionals? Check out 99designs Discover, our search tool that gives you access to our entire database of logos from our expert designers,