The work of a community manager is increasingly complex ; however, when social media managers successfully accomplish their goals, these professionals become an important asset for the companies they represent. The premise is now exemplified by the community manager of the Puebla soccer team, who throughout his career within the brand's official profiles has managed to occupy a special place among the followers of these accounts. A dismissal that tastes like glory. This is demonstrated by the thousands of messages using the hashtag, where users have expressed all kinds of messages of support for the community manager of the phone number list Puebla team, after he announced his departure as network manager for "an unforgivable mistake".
Through a thread in which he explains the reason for his departure, as well as a series of thanks, the one who could now be the former community manager of Puebla, received hundreds of messages of support highlighting those from users who expressly say they are followers not of Puebla (the brand) but of the character that gave voice to the phone number list brand in social networks for several months. The phenomenon is especially curious, if we consider that one of the tasks of the community manager is to generate engagement among the audiences for the brands they represent. Dominating the world of social networks and social media is an increasingly complex task. Community managers today are put to the test to demonstrate their true mastery of these digital channels.
In principle it is necessary to understand the complexity of the environment and some numbers. A recent investigation carried out by Proxima indicates that every year up to 60 percent of the budget that advertisers allocate to the phone number list digital environment is wasted globally. To be more specific, for example, while the volume of posts by brand and social network grew an average of 35 percent over the last year, the rate of interactions dropped by 17 percent , according to research by TrackMaven. In this sense, what was done by the Puebla CM is especially relevant. However, it is a phenomenon that translates into a double-edged sword.Although the brand gained many followers thanks to the peculiar messages of the community manager, the truth is that although the social network manager managed to create community and engagement.