Call tracking software tracks and records incoming phone call information, including call source and audio recordings. It allows businesses and marketers to attribute phone calls to the marketing channels that drove them, such as pay-per-call, local SEO, and other online and offline call-based marketing campaigns. line. How Call Tracking Tools Solve Marketing Problems Call tracking software can help solve a variety of marketing problems, including lead scoring, lead attribution, and keyword research. It can also help you uncover business opportunities based on what your current prospects and customers are saying. Check out the call tracking features CallRail has to offer. Below are several common marketing goals that call tracking software helps you achieve:Here are some of the problems call tracking solves: Determine which marketing channels generate phone callsTracking calls by campaign is one of the most important use cases for call tracking software.
Without call tracking, it's impossible to Employee Email Database know not only how many leads are coming in on the phone, but also which channels generated the calls in the first place. By displaying a unique phone number associated with each marketing channel, call tracking lets you see which campaign delivered each call. Find qualified leads By using the call recording and transcription features of your call tracking system, you can analyze your calls to see if they are from qualified prospects. This gives you the power to make changes to your campaign, focus your ad spend on what really drives conversions, and prioritize following up on your best leads. Understand which keywords generate phone calls Call tracking enhances the power of your paid efforts by giving you insight into which keywords are driving calls and conversions. With visitor-level call tracking, your call tracking provider will assign a number from your phone number pool to each visitor, letting you know who's calling and how they found you online. After each visitor has finished browsing your website, their phone number is freed up for another person to use. This feature allows you to effectively track your PPC visitors and the keywords they use to discover your business.
Demonstrate and improve marketing ROI Call tracking features such as call logging, visitor level tracking, and campaign attribution allow you to track your campaign performance and gain insight into which campaigns are performing best. This information is helpful in adjusting your marketing strategy for increased ROI. Find areas for improvement Your call recordings contain a wealth of information beyond marketing attribution. You can use call insights to find opportunities to optimize sales calls, demos, product features, content marketing strategy, and more. CallRail-Free-Trial-CTA Standard call tracking features and how to use them There are many call tracking software providers out there, but you should expect them to have at least these four features:Dynamic numeric insertion Dynamic number insertion is the cornerstone of call tracking. This feature dynamically swaps numbers from your own pool of phone numbers so you can correlate incoming calls with specific sources. Dynamic exchange of phone numbers also allows you to track the source of incoming calls, such as a specific advertisement or marketing campaign. Multi-channel attribution