You want a list that's been updated frequently so that it's accurate. How often is the list used? If it's used often, that suggests that it has a strong mailing list response rate. Response vs Compiled • The people on a response list have responded to previous mailings and may even have made a purchase. This is the most expensive list to use, but it has the greatest potential for growing your business. •
The people on a compiled list are drawn from many sources such as telephone listing and census bureaus is usually less expensive to mailing list use than a response list. Test! This is one of the most important tips. As mailing lists tend to be large, try sending your promotion to a small test group first, instead of sending it out to the entire list. This allows you to determine how well the list will perform.
It's also a good idea to test a new list against one that you know works for you, so you can compare the results. You might even want to test two or more new lists at the same time. Doing a trial run will allow you the opportunity to refine your mailing list direct mail piece, saving you time, money, and hassle! Track your Success Before you start your campaign, make sure you have the tools in place to measure the results of your campaign.