Email Clients: Challenges and Workarounds Reason for these discrepancies between different email clients Common mistakes to avoid when sending to multiple email clients Wrap As a brand using email marketing, you need to make sure your emails to subscribers look exactly the way you intended . Most emails received in the inbox display the following: The email client displaying "Click here to download images" or "Show images: for this message/always for this sender". The email displaying the "View email in browser" or "Click here to view email online" link at the top. The first is because email clients disable images from an unknown sender as a security measure.
The latter is a measure taken by email developers to ensure that the emails you send are displayed without any problems and that the message is delivered, regardless of the various email clients or devices used by the subscribers . But there is a challenge. Email clients follow their own rules and display emails differently! Litmus email client market share shows Image Masking Service that Apple Mail ( 44% including iOS mail for iPhone and iPad), followed by Gmail ( 29% including desktop and mobile), Outlook ( 12% including Outlook and Outlook.com) and Yahoo! Mail ( 6% including desktop and mobile devices) are the most commonly used email clients as of October 2018. All of these email clients face challenges in displaying email exactly as it is. it was designed in the first place. Source :
Litmus Let us dive deeper into the different challenges you might face with rendering emails on different email clients, and their workarounds . Email Clients: Challenges and Workarounds Iphone Apple Apple iPhone supports interactive messaging elements like cinemagraph, GIF, videos, countdowns, sliders, retina images, etc. and thus provides a seamless user experience . It is therefore the most popular email client. Rendering issues in updated models: When iPhone models are updated with larger screens, it causes email rendering issues. To overcome this issue and ensure that the email displays on all iPhone devices, update one of your media queries using a 320px to 414px breakpoint for iPhone 8 plus. In addition to keeping a fixed device width, you can even keep the width fluid.