It’s just that the scene of the traditional trade fair is in an offline auditorium, while the conversion scene of the training camp is in the WeChat group. I will talk about how to design the executive email list enrollment conversion model of the training. camp from the perspective of course product design and sales conversion action. 1. Course product design of the training camp (1) Course content I dismantled dozens of boot camp products and summed executive email list up 5 key points of boot camp course design: Completeness: The course content can completely solve a problem of the user; Cohesion/Entry.
At the same time, the course content is connected and related to the course content of regular-priced courses.User pain points: must be specially needed by executive email list users; Publicity: The course design of the training camp is essentially a publicity of the regular-priced course; Course format: recorded course + community service. This is the mainstream, and it does not rule out that specific courses can be in the form of live broadcast + community services. (2) Conversion cycle The conversion cycle for training camps is executive email list about 7-14 days. Why this time period? From the user's point of view: the time is too short to experience the effect of the course,
And the user is easily bored if it is too long; From an institutional point of view: It is necessary to convert as many users as possible as quickly as possible. 7-14 days is best as far executive email list as current practice is concerned. (3) Price system The price system is a pit, and a problem encountered by many institutional conversions is that there is no well-designed price system. Let's summarize the price system of the better institutions that the existing executive email list training camps do. It can be seen from the above figure that the mainstream price per customer of drainage courses is concentrated at around 9 yuan.