In the development process of the fresh food e-commerce industry, although the fresh food e-commerce has started to develop since 2005 (Yiguo Fresh), 2012 is the first year of China's fresh food e-commerce that is widely recognized.
In 2012, the fresh food channels of SF Express, Bianlife.com and JD.com were launched respectively, which promoted fresh food e-commerce into people's field of vision. In 2013, more competitors flocked to the fresh food e-commerce track. Yihaodian and Suning.com began to set foot in fresh food e-commerce, with B2C as the main model. At this country email list time, the transaction volume of the fresh food market was huge, but the penetration rate of fresh food e-commerce It is still at a very low level, and the improvement of cold chain supply and logistics system and supply chain has become the key point of success.
From 2014 to 2015, fresh food e-commerce in China ushered in a period of rapid development. According to statistics from iResearch, the transaction volume of the fresh food e-commerce market in 2015 reached 49.71 billion yuan, indicating a solid foundation for fresh food e-commerce.
In 2016, the fresh food e-commerce industry ushered in a period of reshuffle. A large number of small and medium-sized e-commerce companies closed down or were acquired. On the other hand, giants entered the market and increased investment in cold chain logistics and supply chain of fresh food e-commerce. The good supply provided by the increase in income and the upgrade of consumption at the consumer end promote the further development of fresh food e-commerce. In addition to the B2C model, the local O2O model and the C2B model have a strong growth momentum. Tmall Fresh, Yiguo Fresh, and Daily Youxian have become A well-known typical fresh food e-commerce company. At this time, cold chain warehousing and logistics is still a development difficulty, and quality control has become the key to the development of fresh food e-commerce.
In 2017, the fresh food e-commerce industry has undergone new changes. A single consumption channel has gradually evolved into a combination of multiple online and offline channels. The diversification of consumption scenarios brings better user experience. The fresh food e-commerce market has formed two obvious patterns. One is the traditional online shopping model represented by JD.com and Tmall, and the layout of the supply chain is increased. The O2O and front-store-back-warehouse models represented by Hema Xiansheng and Super Species are getting closer and closer to consumers.