It is a trend that sits at the Finland Phone Number List intersection of increased mobile use, sophisticated machine learning algorithms, and the symbiotic relationship between people and technology. As such, its continued rise seems inexorable. But what does this really mean for brands? Does voice search require a separate strategy? And if so, what does it entail? After all, despite the grandiose noises about the Finland Phone Number List seismic shifts voice search will bring, 62% of marketers have no specific plans in place for voice search. This article will therefore examine what we know about voice search today, before listing some best practices to put any website in the optimal position for future success.
Voice Search: A Natural Extension of Semantic Search The usual communicative evolution begins with speech and moves on to Finland Phone Number List written language. However, search engines have experienced this in reverse. The signals that we innately pick up on, such as intonation or memories of past interactions, are exceptionally difficult to incorporate into a search engine. When I ask a friend, “What would be the Finland Phone Number List best smartphone for me to buy?”, they can tailor the recommendation based on my preferences. Scaling that level of insight requires very significant natural language processing power, along with the information retrieval technology to sift through billions of results and locate the right one.
Smartphones provide more contextual information than desktop computers, but a search engine still needs a reliable way to process and utilize so much data. The image below highlights the levels of difficulty for a search engine and the technology required in each case: Prepare for the Finland Phone Number List Future of Voice Search This matters when we consider voice search strategy. People adapt their behaviors based on the Finland Phone Number List possibilities at their disposal. As marketers, understanding those behaviors is essential if we want to cut through the noise and connect. Brands create the content that leads a consumer from question to answer. A search engine is the interlocutor that makes the connection.