Let your fans or audience know about a new event or new release dates . Once people are involved, you should promptly send them any type of updates regarding: How to buy tickets Possibilities of discounts and different price ranges Chronology of events Changes to the program or agenda Insights and overviews on the themes of the event Reminders at fixed deadlines Post-event activities (such as acknowledgments and helpful materials). Solution Definition of a communication calendar that marks the approach stages of the event and creation of the various Messaging App campaigns. For our late 2018 event, the MailUp Marketing Conference , we described the campaigns as follows:
Launch of the event |July 10, 2018 Availability of discounted tickets |July 20, 2018 Speaker pre-event interviews | September 1, 2018 Last tickets available | November 23, 2018 Practical information to attend the event | November 28, 2018 (one day before) Acknowledgments and post-event survey | Two days after the event Sending material | After completing the survey. Advanced development HubSpot again provides a great scenario for using Facebook E-Commerce Photo Editing Service Messenger to send important information and event reminders. The event in question is Four Days of Facebook. Here's how the typical relationship on Messenger was designed: Registration for the Four Days of Facebook event via Facebook Messenger The day before the event, a reminder was sent with a link to insert the event in the calendars During the Four Days, updates on the speeches and direct links to the streaming of the sessions.
At the end of the Four Days, feedback campaign with which the participants were invited to comment on the event. 3. Improve the profile of each contact Objective To enrich the information you have about the preferences , interests and needs of your audience. Objective? Being able to count on a large amount of data to be exploited to direct communications ( email and SMS ) to each recipient that are profiled in detail and, therefore, more efficient. This is a typical requirement of e- commerce , since in this sector knowing the preferences and inclinations of contacts is decisive.