rigid, one-size-fits-all best practices. It's time to save yourself! Start by understanding what works for your business and why. Here are a few tips. Tip 1: Context is key. Assess the purpose of your page and the expectations of your audience. Let them dictate what will work best when you create new content. Here's how: Run a Google search for your target keyword. Then analyze the results.
These top-ranking pages define good “best practices” for your individual page. Competitive analysis should guide many SEO decisions. This is a feature I'm company employee list particularly proud of in our WordPress SEO plugin. Instead of using fixed best practices like all other SEO plugins do, Bruce Clay SEO for WordPress displays recommendations from content writers based on what is currently working in Google for their keywords. Tip 2: Maintain flexibility.
Consider developing custom best practices for different pages and purposes. For example, a blog post on an industry topic might require 1,500 words or more to rank. But your About page probably doesn't need much to rank for your own brand name. A category page may only need 200 words of unique text above the content listing. A product page might only need two or three images with captions and a single paragraph of text. And so on. Tip 3: Collect personalized data. Your site is unique and your data should be too.