Advertising Continue reading below In short: if your business isn't considered an “entity” that can be described with one word for being outstanding at something , you'll never be mentioned in a Siri search, or Cortana, or Alexa, or OK Google. You will never Phone get that little knowledge box that appears on the right side of some searches. This is important to begin to understand. It's not about "keywords". It's about being the domain leader for, at the very least, your business name. What do you really stand for? How can you provide structured data that supports this theory? Understanding this is hard enough. Understanding how Google agrees with you to the point where you are mentioned in an “OK Google” response is another. Ryan Jones, Director of Phone Research Strategy and Analytics, SapientNitro Ryan JonesI think the biggest trend will be SEO continuing to merge with UX, content strategy and other forms of what we call “real marketing.
Search has shifted from relevant words fax list on pages (don't worry though, they're still important) and is more about helping users complete a task - experience matters too. Whether it's mobile, speed, overlays, or anything else, Google focuses on the search Phone experience in addition to on-page words and links. Advertising Continue reading below I think “how we search” will continue to adapt with more technologies like smart assistants and the Internet of Things, but “why we search” will always revolve around users wanting to solve problems. That's where our goal should be: to help users get their jobs done. Julie Joyce, Owner, Str0ud LLC and Link Fish Media Julie JoyceFor 2017, my main area of focus for all clients will be mobile accessibility and Phone optimization. . Usually, that's not something major that I focus on with link building, other than making sure the links we place can actually be easily accessed on mobile devices.
Advertising Continue reading below Sometimes the mobile versions of a site are much smaller, which can hurt our mobile traffic potential if the pages our links are on don't appear here. So I plan to integrate more mobile search into our company's linking efforts to make Phone sure I don't lose those opportunities. For my clients who don't do a lot of link building with us, my goal is to make sure their sites are well optimized for mobile. I have one in particular that is so old it will probably need to be completely redone as nothing renders properly on any mobile device. They still perform well in mobile search, but the user experience once you land on the site is absolutely atrocious, so I want to fix that so we don't lose quality traffic that could convert. My secondary Phone focus will be to focus more on building a web presence outside of the sites themselves.