How do I convert a user to a student? Automation to increase interest Impact on registrations Best Practices We asked the Masters Programs & Courses platform to tell us how they've been able to increase enrollment with automated email workflows. What does automation really mean ? The term automation is limiting, as it only highlights the technical and functional aspects. More than anything, automation means setting in motion a continuous, timely and personalized communication cycle . One of our clients uses workflows in a particularly interesting way, also considering the sector they are in: Talent Garden 's TAG Innovation School, a physical platform that offers students and digital professionals , technology and creativity training adapted to the needs of the worlds of work and business . TAG Innovation School has implemented a particularly successful email automation strategy thanks to MailUp . That's why we asked Veronica Bellino, the school's marketing specialist, to tell us their story.
The result was a case study that covers the objectives and results of the strategy. We would like to share it with you today. Download the case study How do I convert a user to a student? Since its creation in 2015, TAG Innovation School has chosen the email E-Commerce Photo Editing Service channel to manage its entire communication cycle with its customers. Talent Garden therefore needed an integrated email marketing platform in which to collect data and information on all users - from the various forms on the website, each linked to a different training proposal and a different degree of interest expressed by the user - to take advantage in order to develop more or less complex automatisms.
The MailUp platform took charge of these operations by providing TAG Innovation School with an integrated tool for creating emails and defining the mechanisms for triggering sending according to each phase of the school's relationship with the user: from the request for a course brochure from the submission of an application, until the activation of the candidate evaluation and selection process. " Thanks to MailUp's automatic workflows, we can get in touch with our potential customers at each phase of the funnel: this also gives us the possibility of optimizing the conversions of contacts already acquired and avoiding new investments in lead generation. ". Véronique Bellino , Marketing Specialist, TAG Innovation School