It's important to register not just for those that look high quality, but for those that are a bit rougher around the edges. Remember that we are looking for keyword opportunities, which means most will come from smaller or less polished websites. Set up Google alerts for your industry. Since Google indexes every website and webpage on the internet (unless the website owner tells them to), this will allow you to capture every new article in your industry whether they send out a newsletter or not. . Sign up for Unroll.me to combine all your Google newsletters and alerts into one daily email. This will help you prioritize important items in your inbox and review content when you decide it's time. We are signed up for every WordPress newsletter on the web.
We get tons of emails every day about what our SERP competitors are writing about, and it all comes in a neat email every morning. unroll.me 2. Use SEMrush to find long-tail keyword searches When viewing Google newsletters or hair masking service alerts, take every article you find and submit it to SEMrush. This is great for competitor analysis and keyword research. While reviewing what our WordPress competitors were writing about, we found these two articles: Better media management with WordPress Real Media Library. We used those articles, as well as every article our team read, and we used SEMrush to do a bit of competitor research. There are several ways to find keyword opportunities from these articles you can search for keyword phrases related to those in the article title. In this case, we searched for “WordPress media library”.
Remember that you are looking for long-tail keyword phrases or searches that contain a string of words instead of just one or two. Advertising Continue reading below Using the related search function in SEMrush, we found the keyword “WordPress digital asset management” along with a few others. keyword found Note: The free version of SEMrush is great for basic research, but if you want to dive even deeper, you may need to sign up for their introductory plan. They offer a seven day money back guarantee, so feel free to sign up, play with it for a week and decide if this is something you want to use long term! Advertising Continue reading below 3. Do manual research Now that you've put together a solid list of long-tail keywords, it's time to see where the best opportunities lie for you.