The primary way to optimize for a keyword is to match search intent.
We talked about this a little earlier, but it’s important to stress just how important this is. If you’re trying to rank for “cast iron skillet” with a blog post, it’s probably not going to happen. Google knows searchers are in buying mode, not learning mode. That’s why the top five results are all product and category pages from ecommerce sites.
But matching search intent isn’t just about creating the right type of content. You also need to talk about the things that searchers are expecting to see.
For example, let’s say you want to rank for “backlinks.”
You can see from the current top-ranking pages that searchers want a blog post, so you know that’s the type of content you need to create. But what exactly should you write about? What should the angle of your post be?
You can get a sense of this by looking at the top-ranking pages.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
In this case, almost all of the posts have the same angle: “what are backlinks?”
23 backlinks search intent
To stand the best chance of ranking for this query, you’d want to follow suit.
But don’t stop there. You should also check what else the top-ranking pages cover. For example, nearly every page that ranks for “backlinks” covers three subtopics:
What are backlinks?
Why are backlinks important?
What types of backlinks are there?
That tells you that most searchers want to know the answers to those questions, so you should include them in your post.
Recommended reading: On-Page SEO: An Actionable Guide
What are long-tail keywords?
If you’ve read anything about keyword research before, you might have come across the term long-tail keywords. Most guides define these as keywords that consist of lots of words, but that’s not entirely accurate.
Long-tail keywords are search queries with low individual search volume. While it’s true that longer, more specific keywords tend to have lower search volumes, one and two-word phrases can be long-tail keywords.
In fact, there are over 350 million one and two-word phrases in our database with fewer than ten monthly searches.
24 long tail keywords
People also say that long-tail keywords are easier to rank for. That can be true, but not always. It’s more accurate for what we like to call “topical long-tail keywords” than “supporting long-tail keywords.”
Confused? Let’s take a brief look at these two groups.
What are supporting long-tail keywords?
Supporting long-tail keywords are unpopular ways of searching for a popular topic.